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User Ad Response Rates Based on Depth of Session

User Ad Response Rates Based on Depth of Session

The response rate declines as user session depth increases. The lower the frequency of depth, or the earlier the user is in his session, the higher the response rate. 

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Where Different Types of Segmentation Work Best

Where Different Types of Segmentation Work Best

Different segment dimensions are useful for different business purposes. This table summarizes the common dimensions with their definitions and recommended applications. 

Channel Optimization Alignment

Channel Optimization Alignment

Event streams are fed into an analytical and rules engine to determine the right communication packet (treatment, offer, device, and timing) for each consumer.