Skip to main content

Personalization Strategy

Personalization Strategy



Personalization strategies turn into detailed strategic conversations with a defined implementation plan.

MORE FROM THE BOOK

User Ad Response Rates Based on Depth of Session

User Ad Response Rates Based on Depth of Session

The response rate declines as user session depth increases. The lower the frequency of depth, or the earlier the user is in his session, the higher the response rate. 

Connect Optimization Knowledge Across the Journey

Connect Optimization Knowledge Across the Journey

Testing in one channel should enlighten the creative across other points of the customer journey, enabling you to more quickly reduce friction in the entire experience.