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The New Addressable Marketing Funnel

The New Addressable Marketing Funnel

The new addressable marketing funnel allows integrated and targeted management of addressable consumers throughout the funnel.

MORE FROM THE BOOK

Channel Optimization Strategies

It is not until a company begins to employ optimization strategies that it sees a significant incremental lift in business value from combining foundational data, customer engagements, marketing analytics, and decision management.

Connect Optimization Knowledge Across the Journey

Connect Optimization Knowledge Across the Journey

Testing in one channel should enlighten the creative across other points of the customer journey, enabling you to more quickly reduce friction in the entire experience.