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The Marketing Funnel: The Old Way

The Marketing Funnel: The Old Way

The old marketing funnel only targeted consumers mid-funnel, leaving many high-value customers behind.

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Advertising Technology Walled Gardens

Advertising Technology Walled Gardens

As audience platforms encapsulate their advertising platforms for their own audiences, they are also breaking our ability to link their audience to audiences in other platforms. In essence, they are creating walled gardens.