Skip to main content

The Identity Engine

The Identity Engine

The identity engine provides a centralized mechanism to rationalize the terrestrial, device, and digital identity. 

MORE FROM THE BOOK

User Ad Response Rates Based on Depth of Session

User Ad Response Rates Based on Depth of Session

The response rate declines as user session depth increases. The lower the frequency of depth, or the earlier the user is in his session, the higher the response rate.