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The Identity Engine

The Identity Engine

The identity engine provides a centralized mechanism to rationalize the terrestrial, device, and digital identity. 

MORE FROM THE BOOK

Advertising Technology Walled Gardens

Advertising Technology Walled Gardens

As audience platforms encapsulate their advertising platforms for their own audiences, they are also breaking our ability to link their audience to audiences in other platforms. In essence, they are creating walled gardens. 

Automating Experience Optimization

The only way to achieve the true potential of experience optimization is with significant automation, using the right model and the right data. When automating an optimization program, we break the process down into five key phases.