The Anatomy of an Ad Call
Ever wonder how an ad call actually works? Our video explores the delicate dance between SSPs and DSPs that ends with ads served to consumers
Four Dimensions of Audience Profiling
Marketing strategies require more than just demographic and purchase behavior data to build effective messaging, they need a deep understanding of what drives a consumer decision.
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Where Different Types of Segmentation Work Best
Different segment dimensions are useful for different business purposes. This table summarizes the common dimensions with their definitions and recommended applications.