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Four Dimensions of Audience Profiling

Four Dimensions of Audience Profiling


    
    Marketing strategies require more than just demographic and purchase behavior data to build effective messaging, they need a deep understanding of what drives a consumer decision. 

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The Anatomy of an Ad Call

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Where Different Types of Segmentation Work Best

Where Different Types of Segmentation Work Best

Different segment dimensions are useful for different business purposes. This table summarizes the common dimensions with their definitions and recommended applications.