The Marketing Funnel: The Old Way
The old marketing funnel only targeted consumers mid-funnel, leaving many high-value customers behind.
Four Dimensions of Audience Profiling
Marketing strategies require more than just demographic and purchase behavior data to build effective messaging, they need a deep understanding of what drives a consumer decision.
MORE FROM THE BOOK
Conversion Ratio to Level of Targeting
The conversion ratio to level of targeting shows the incremental lift when companies employ targeted, personalized experiences.