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DMP Sources and Uses

DMP Sources and Uses

Data Management Platforms are real-time databases that collect first, second, and third party data across different channels, analyzes and visualizes it to understand performance and other business metrics, and further syndicates it to downstream systems to affect your marketing programs.

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User Ad Response Rates Based on Depth of Session

User Ad Response Rates Based on Depth of Session

The response rate declines as user session depth increases. The lower the frequency of depth, or the earlier the user is in his session, the higher the response rate.