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DMP Sources and Uses

DMP Sources and Uses

Data Management Platforms are real-time databases that collect first, second, and third party data across different channels, analyzes and visualizes it to understand performance and other business metrics, and further syndicates it to downstream systems to affect your marketing programs.

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Conversion Ratio to Level of Targeting

Conversion Ratio to Level of Targeting

The conversion ratio to level of targeting shows the incremental lift when companies employ targeted, personalized experiences.  

The Anatomy of an Ad Call

Ever wonder how an ad call actually works? Our video explores the delicate dance between SSPs and DSPs that ends with ads served to consumers