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The Display LUMAscape

The Display LUMAscape

The Display LUMAscape from LUMA Partners LLC shows the complex web of technologies that play a role in getting the right ad in front of you.

MORE FROM THE BOOK

Four Dimensions of Audience Profiling

Four Dimensions of Audience Profiling

Marketing strategies require more than just demographic and purchase behavior data to build effective messaging, they need a deep understanding of what drives a consumer decision. 

Channel Optimization Alignment

Channel Optimization Alignment

Event streams are fed into an analytical and rules engine to determine the right communication packet (treatment, offer, device, and timing) for each consumer.