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Conversion Ratio to Level of Targeting

Conversion Ratio to Level of Targeting

The conversion ratio to level of targeting shows the incremental lift when companies employ targeted, personalized experiences.  

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Channel Optimization Strategies

It is not until a company begins to employ optimization strategies that it sees a significant incremental lift in business value from combining foundational data, customer engagements, marketing analytics, and decision management.

User Ad Response Rates Based on Depth of Session

User Ad Response Rates Based on Depth of Session

The response rate declines as user session depth increases. The lower the frequency of depth, or the earlier the user is in his session, the higher the response rate.