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Connected Decision Diagram

Connected Decision Diagram


    
    How product attributes connect to customer values during purchase decisions.

MORE FROM THE BOOK

Automating Experience Optimization

The only way to achieve the true potential of experience optimization is with significant automation, using the right model and the right data. When automating an optimization program, we break the process down into five key phases.

Four Dimensions of Audience Profiling

Four Dimensions of Audience Profiling

Marketing strategies require more than just demographic and purchase behavior data to build effective messaging, they need a deep understanding of what drives a consumer decision.