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Connect Optimization Knowledge Across the Journey

Connect Optimization Knowledge Across the Journey



Testing in one channel should enlighten the creative across other points of the customer journey, enabling you to more quickly reduce friction in the entire experience.

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Automating Experience Optimization

The only way to achieve the true potential of experience optimization is with significant automation, using the right model and the right data. When automating an optimization program, we break the process down into five key phases.