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Channel Optimization Alignment

Channel Optimization Alignment


    
    Event streams are fed into an analytical and rules engine to determine the right communication packet (treatment, offer, device, and timing) for each consumer.

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Advertising Technology Walled Gardens

Advertising Technology Walled Gardens

As audience platforms encapsulate their advertising platforms for their own audiences, they are also breaking our ability to link their audience to audiences in other platforms. In essence, they are creating walled gardens. 

Conversion Ratio to Level of Targeting

Conversion Ratio to Level of Targeting

The conversion ratio to level of targeting shows the incremental lift when companies employ targeted, personalized experiences.