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Buy-Side vs. Sell-Side Platforms

Buy-Side vs. Sell-Side Platforms

Demand-side platforms get advertisers the lowest price possible, while supply-side platforms get publishers the maximum revenue.

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How to Build a Marketing Strategy Based on Customer Strategy

The Platform Marketer must shift their focus from touchpoints to the customer journey. Consumers don’t build relationships with businesses on a single touchpoint, but on the sum of interactions.

Where Different Types of Segmentation Work Best

Where Different Types of Segmentation Work Best

Different segment dimensions are useful for different business purposes. This table summarizes the common dimensions with their definitions and recommended applications.