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The Anatomy of an Ad Call

The Anatomy of an Ad Call

The Anatomy of an Ad Call breaks down how the advertising technologies play out in delivering the ads to consumers.

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The Anatomy of an Ad Call

Ever wonder how an ad call actually works? Our video explores the delicate dance between SSPs and DSPs that ends with ads served to consumers

Channel Optimization Strategies

It is not until a company begins to employ optimization strategies that it sees a significant incremental lift in business value from combining foundational data, customer engagements, marketing analytics, and decision management.