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Advertising Technology Walled Gardens

Advertising Technology Walled Gardens

As audience platforms encapsulate their advertising platforms for their own audiences, they are also breaking our ability to link their audience to audiences in other platforms. In essence, they are creating walled gardens. 

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Four Dimensions of Audience Profiling

Four Dimensions of Audience Profiling

Marketing strategies require more than just demographic and purchase behavior data to build effective messaging, they need a deep understanding of what drives a consumer decision. 

Channel Optimization Alignment

Channel Optimization Alignment

Event streams are fed into an analytical and rules engine to determine the right communication packet (treatment, offer, device, and timing) for each consumer.