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Ad Revenue Breakdowns

Ad Revenue Breakdowns

Ad revenue breaks down with the payouts going to multiple providers and companies. 

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Anatomy of an Identity

An identity graph consists of 3 main parts: Terrestrial, Device and Digital Identity. Each of these parts encompasses a specific set of identity attributes.

Channel Optimization Strategies

It is not until a company begins to employ optimization strategies that it sees a significant incremental lift in business value from combining foundational data, customer engagements, marketing analytics, and decision management.