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9 Competencies of a Platform Marketer

9 Competencies of a Platform Marketer

The Platform Marketer embodies 9 essential competencies to successfully exploit Addressability at Scale. 

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Automating Experience Optimization

The only way to achieve the true potential of experience optimization is with significant automation, using the right model and the right data. When automating an optimization program, we break the process down into five key phases.

How to Build a Marketing Strategy Based on Customer Strategy

The Platform Marketer must shift their focus from touchpoints to the customer journey. Consumers don’t build relationships with businesses on a single touchpoint, but on the sum of interactions.