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9 Competencies of a Platform Marketer

9 Competencies of a Platform Marketer

The Platform Marketer embodies 9 essential competencies to successfully exploit Addressability at Scale. 

MORE FROM THE BOOK

Where Different Types of Segmentation Work Best

Where Different Types of Segmentation Work Best

Different segment dimensions are useful for different business purposes. This table summarizes the common dimensions with their definitions and recommended applications. 

Automating Experience Optimization

The only way to achieve the true potential of experience optimization is with significant automation, using the right model and the right data. When automating an optimization program, we break the process down into five key phases.