The Rise of the Platform Marketer

Implementing the Platform Marketer competencies is no easy task. If you’re serious about establishing a competitive advantage, meet with one of our experts who can walk you through exactly how this approach could look in your company.

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there's a new breed of marketer
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Today’s landscape of digital audience platforms, extensive customer data, and high-powered marketing technology creates an incredible opportunity for marketers to identify, target, and convert high-value customers in a systematic, profitable manner. The result is a decided competitive advantage. In order to achieve this, marketers must master the perfect mix of competencies. The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms is your handbook to get there. 

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Testimonials

"At a time when marketing strategies are becoming increasingly confusing and complex due to the rise of open data, social platforms, and disruptive technologies, The Rise of the Platform Marketer cuts through the noise."

Bob Lord - President, AOL, Inc.

Testimonials

"Lee and Dempster make a strong and urgent case for the next stage of marketing at the intersection of the enabled consumer and the new 'Platform Marketer.'"

Beth Hirschorn - Chief Marketing Officer, Kaplan, Inc.

Testimonials

"Finally, a playbook for the enlightened marketer who is increasingly challenged to deliver ever more personalized content to large, diverse audiences."

Patrick Blair - Chief Marketing Officer, Anthem, Inc.

Testimonials

"The Rise of the Platform Marketer gives us a unique view into this dramatic change, providing deep insights and a guide that any successful marketer must follow. This book is the key to the future of marketing."

Amir Weiss - SVP, Head of Global Business, MetLife

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About Authors Block: 

Craig Dempster

Craig has been a member of the Merkle executive team for nearly a decade. In his current role as Executive Vice President, he leads Merkle’s Digital Agency Group, a business unit comprised of 750 employees who deliver integrated performance media agency services across search, display, social, mobile, email, web development, user experience, and creative services.

In addition to his Digital Agency Group leadership duties, Craig has led Merkle’s corporate development for the past four years. During this time Craig has steered the company’s acquisitions of IMPAQT, a market leading search agency; Social Amp, a Facebook preferred developer that enables the use of open graph data in customer communications; Fifth Finger, a mobile first experience shop; New Control, a digital and direct agency; and RKG, a performance digital media agency.

John Lee

As Chief Strategy Officer, John is responsible for Merkle’s growth strategy and the development of products and solutions across industries. John is also a strategic advisor to many Fortune 500 brands including DIRECTV, GEICO, Disney, AARP, and MetLife.

John has more than 18 years of experience in management consulting, digital media, and CRM. Since joining in 2008, John has served in a number of leadership roles, including management of Merkle’s Healthcare, Life Sciences, Wealth Management, Travel, Media, and Entertainment industry practices. In addition to his duties as CSO, John currently oversees Merkle’s Insurance practice.

Interested in having Craig or John speak at your event? Email us for more information.

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Implementing the Platform Marketer competencies is no easy task. If you’re serious about establishing a competitive advantage, meet with one of our experts who can walk you through exactly how this approach could look in your company. You can also send a general inquiry to marketing@merkleinc.com.

Schedule a meeting with us today and receive a copy of The Rise of the Platform Marketer

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